Pemayun, A. A. G. P., Sunariani, N. N.
This study examines digital promotion and hospitality as the flagship travel agency brings Chinese tourists to Bali. Tourism in Indonesia has now grown and developed into one of the leading sectors to bring in foreign exchange for the country. The main problem is how digital promotion and hospitality as a superior Travel Agency bring Chinese tourists to Bali? The purpose of this study is to understand digital promotion and hospitality as a superior Travel Agency to attract Chinese tourists to Bali. This research method uses proportional sampling technique with a sample of 2 staff from the Tourism Office, 4 from Travel Agency, 10 foreign tourists and 22 tourism workers. The results and discussion point out that digital promotion consists of a Website that is a link with the digital world as a whole and the most important part of the overall strategy, such as SEO (search engine optimization), PPC (pay per click), social networks (social networks), e-mail (e-mail) (Ryan, 2016: 31). Indonesia has great potential in the tourism sector is projected to be able to contribute gross domestic product by 15%, IDR 280 trillion for foreign exchange, 20 million foreign tourist visits, 275 million domestic tourist trips and absorb 14 million workers by 2020. Chinese tourist visits to Bali ranked in the top ten most countries. Bali tourism is very famous throughout the world.