Zeitschrift der Academy of Strategic Management

1939-6104

Abstrakt

Does innovation attitude and technology quality effect student satisfaction through perceived ease of use and perceived usefuless? A study of universities in emerging country

Giang Nguyen Thi Thuy

Education must be prioritized in the post Covid-19 recovery since it is one of the most effective anti-inequity strategies and promotes responsible citizenship and creativity. It's the thing that our world need attention more than ever. Although distance learning in the digital form has been present in higher education for a long time, it never had such a huge auditorium as recently due to the pandemics. The pandemic has revealed the prominence of technology and its impact on learning and teaching in education. Covid-19 has put an impulsion on educators to consider the instruments that will best supply their students and reflect pedagogical practice, digital technology has played an important role in this process. The implementation of information quality, systems quality and innovation attitude can be considered as important step in students’s perceived use of ease and usefuless of higher education in Vietnam. As a result, the study seeks to identify the primary determinants influencing satisfaction in higher education in Vietnam. The combination of the Technology Acceptance Model (TAM) and Information systems success model were used as theoretical foundations for this investigation. Partial Least Squares SEM was used to evaluate the primary empirical data from 1218 respondents. Perceived ease of use and perceived usefulness have positive and significant effects on satisfaction, system quality affect positively on perceived usefulness but not perceived ease of use. As a result of his finding, the authors provided management implications for increasing student satisfaction in higher education in Vietnam.