Ponnapa Musikapun, Tanapun Srichanthamit, Xue Song, Zijie Zhang, Hidetsugu Suto
In this paper, effects of Japanese and Thai merchants' intentions and emotions on introducing mobile payment system are discussed. Because of the different of cultural characteristic may impact to the acceptance technology, we conducted and compared two cases of Thailand and Japan. First, UTAUT was extended by introducing emotions as constructs, and compared Thai cases and Japanese cases. Then we compared the emotions of merchants of Japanese and Thai. The results show (1) Japanese merchants’ decisions about introducing mobile payment systems are affected by only positive social influences, but Thai merchants’ decisions are affected by positive social influences and negative social influences as well as facilitating condition, (2) In Thai, participants who are using mobile payment systems have more positive emotions than participants who are not suing them. Meanwhile, most Japanese participants have neutral emotions for introducing mobile payment systems. Moreover, we found the emotion between the group of merchants who use and do not use mobile payment systems in shops has a significant difference in Japan and Thailand.