Muhammad Feriady, Dedi Purwana, Setyo Ferry Wibowo, Khasan Setiaji
This study aimed to explore the dominant factors that affect the innovation and creativity of student entrepreneurship in Indonesia. This study used Social Cognitive Theory as a grand theory. The samples used in this study were 276 Students of Universitas Negeri Semarang. The results showed that the model built in this study showed model fit, namely there was compatibility between the theoretical model and the empirical model. The findings in this study indicated the student engagement in the entrepreneurial organization had a significant effect on the creativity and innovation of student entrepreneurship but the entrepreneurship class was not. Other findings showed that student engagement in organizations had a greater effect than student engagement in classroom. Furthermore, the N-Ach factor had a positive effect on student engagement as well as student creativity and innovation. Through the results of this study, it is expected that policy makers in Higher Education do not neglect the learning process of students outside the classroom, but can combine it with learning in the classroom.