Zeitschrift für Managementinformation und Entscheidungswissenschaften

1532-5806

Abstrakt

Prioritizing local tourist: Effort to rebuild tourism during the pandemic era study in alas Kedaton, Tabanan, Bali, Indonesia

B.M.A.S. Anaconda Bangkara, Matnur Syuryadi, Made Satya Viharini

 Considering the Covid-19 pandemic, which has not yet been fully controlled, it certainly has an impact on various fields, including the tourism industry. The drastic decline of foreign tourists, as a consequence of movement restrictions, is still very much needed. However, this has resulted in tourism activities, to be increasingly disturbed. Thus, local tourists must be able to become a mainstay for tourism destinations, including in Alas Kedaton. This study aims to identify destination attributes (6A from Buhalis) that are considered important by local tourists.. Data collection was carried out through questionnaires, distributed to local tourists who has visited Alas Kedaton in 2019. 263 questionnaires can be collected and analyzed by using PLS-SEM. The results exhibited that the destination attribute that became a priority for local tourists was health and safety facilities. This is match with the attention of the world today and deserves to be made a priority.

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