Ledy Gomez-Bayona, Elizabeth Emperatriz Garcia-Salirrosas, Gustavo Adolfo Moreno-Lopez, Jorge Alberto Esponda Perez, Julia Maria Marroquin Figueroa & Ivan Javier Rivarola Ganoza
Entrepreneurs in the normal development of the strategies they manage daily are immersed in making decisions to be sustainable, which is why the objective of this article was to identify the risk propensity in micro and small companies (Mipymes) in Colombia, Peru and Mexico. An instrumental study was developed and as a result it was achieved to know that entrepreneurs risk establishing strategies that allow sustainability in the market, likewise, companies try to be competitive in changing environments by venturing with innovation and development in their products and services. It is concluded that entrepreneurs have high levels of risk propensity for decision-making and more and better alternatives of government support are recommended so that entrepreneurs can develop greater skills in decision-making and thus survive in times of pandemic.