Montajula Suvattanadilok
This study aims to examine the role and extent of the influence of variables such as technological innovation, external factors, and economic stability on strategic sustainable real estate profitability in Thailand and their mean differences to determine which variable has the greatest influence of all. The issue is that real estate cannot be developed in the event of a pandemic due to a shortage of funds. A total of 400 questionnaires have been provided to participants in Bangkok's real estate market. Another effective variable of technological advancement is employee preparation, which includes information management. Some financial terms, such as "sustainable cash flow" and "while in" real estate investing, have various connotations. Other factors, ranging from cultural norms about community design and appearance to institutional financials, design, and business frameworks, are said to have a significant impact on long-term strategic success. The findings indicate that the capital employed by both real estate enterprises is a critical factor in determining the stakeholders' profitability. Profitability and value of the real estate company are influenced by collaborative efforts between stakeholders such as renters, developers, and construction builders. This indicates that both real estate businesses rely heavily on investor trust to generate revenue. As the public's preference for online transactions increases, future research could look into electronic real estate investment trust (eREITs), or electronic real estate investment trusts. The author recommends that crowdfunding platforms, in particular, will help to keep real estate dynamic even during a crisis.