Zeitschrift der Academy of Strategic Management

1939-6104

Abstrakt

The Contribution of the Quality of Management Information Systems to Customer Orientation, an Exploratory Study at the Universities of Cihan and Nowruz

Niebal Younis Mohammed, Thanoon Y. Thanoon, Maryam Adnan Alkahrbjee

The current study sought to determine the quality of management information systems & their contribution to customer orientation at two private universities located in Dohuk Governorate: Cihan & Nawroz. From this point of view, the study problem was identified by the following question: Does the quality of management information systems contribute to customer orientation in the two universities surveyed? In order to answer this question, the researchers adopted the descriptive & analytical approaches, in addition to adopting several hypotheses to address the subject from all its aspects. To test the validity of these hypotheses, a questionnaire was prepared for this purpose. The universities of Cihan & Nawroz were chosen as a research site for the current study. The opinions of a sample of (303) employees of the two universities were surveyed, & the data was analysed using a number of statistical methods using computer software (SPSS) & (AMOS). The study reached a number of conclusions, the most important of which are: The existence of a significant correlation relationship between the quality of management information systems at the macro level & the orientation towards customers in the two institutions investigated. The results of the field study confirmed that the quality of management information systems at the macro level contributes to a positive impact in enhancing customer orientation in the two institutions surveyed. Accordingly, the researchers presented a set of recommendations consistent with these conclusions.

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