Zeitschrift der Academy of Entrepreneurship

1528-2686

Abstrakt

The Effect of Farmers Characteristics and Field Extension Officers On Farmers Satisfaction in East Java

Gatoet Gembiro

Purpose: This research will discuss farmer satisfaction determinants, which include the farmers' nation culture, financial rewards of field extension officers, and the role of the field extension officers' leader

Design/Method: This research was conducted in East Java since it plays a role in the majority of Indonesia's rice production. The total sample was 155 sub-districts, where every subdistrict send one farmer and one field extension officer as the respondents. Data analysis was performed in two ways, namely (1) descriptive analysis and (2) Structural Equation Modeling (SEM) analysis.

Finding: Farmer satisfaction can be improved by increasing the famer nation culture and the role of the field extension officers' leader. Also, the courage of field extension officer independently is known to affect satisfaction directly.

Originality: This study will be using farmers' nation culture, financial rewards of field extension officers, and the role of the field extension officers' leader as determinant of farmer satisfaction.

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