Yussi Ramawati, Prof.Ach. Sudiro, Fatchur Rochman, Mugiono
The concept of entrepreneurship can attract the attention of the government to develop the creative industry sector so that it can participate in improving the country's economy. Creative economic entrepreneurship can be explored from the intentions of citizens in entrepreneurship. The intention to form a new business is high when individuals have entrepreneurial motivation and feel the perceived desirability. Meanwhile, entrepreneurial motivation is determined by how much he perceived desirability. Thisstudy examinesthe effect of perceived desirability and entrepreneurial motivations on the create new venture intentions. In addition, this study also examines the influence of perceived desirability on entrepreneurial motivation. The study was conducted in Kalimantan with 196 respondents. Test results with partial least square prove that all research objectives are proven. This research proved that entrepreneurial motivation can mediate the relationship between perceive desirability and create new venture intentions.