Zeitschrift der Academy of Strategic Management

1939-6104

Volumen 21, Ausgabe 4 (2022)

Forschungsartikel

Millennials Attention and Retention to YouTube Advertisements in Nigeria

  • Evaristus Adesina, Mowaninuoluwa Owoeye, Babatunde Adeyeye, Yartey Darlynton, Stella Aririguzoh, Thelma Ekanem

Forschungsartikel

The Analysis of Consumer Value in Choosing Local Coffee Shop

  • Iin Mayasari, Adrian Wijanarko, Handrix Chris Haryanto, Iyus Wiadi, Gilang Cempaka

Forschungsartikel

Entrepreneurial Self-efficacy. Bibliometric Aanalysis (1998-2020)

  • Diego Norena-Chavez, Cesar H. Limaymanta, Jose Luis Chumbe-Casas

Forschungsartikel

The Distribution Pattern of Thailand's Tubtimjun Roseapple for Exporting to China

  • Phutthiwat Waiyawuththanapoom, Pimploi Tirastittam, Ronnakorn Vaiyavuth, Wissawa Aunyawong, Komson Sommanawat, Wannapong Waiyawuththanapoom

Forschungsartikel

The effect of financial ratios on bank credit for a sample of Iraqi commercial banks

  • Samir Taha Yassen, Seemaa Anmar Salim Alrefaee