Haitham, M. Alzoubi, Muhammad Turki Alshurideh, Iman Akour, Farah Shishan, Ramsha Aziz, Barween Al Kurdi
Organizations are keen to adopt new strategies for their success and one of the most significant determinant is the adoption of emotional intelligence in businesses where employees’ analytical thinking is taken as a new skill set. This study presented a new perspective towards the Dubai’s real estate market where companies and realtors are adopting different forms of intelligence (Artificial & Emotional Intelligence) to stay updated with new trends of success. A sample of 178 key managers of 764 real estate companies working in Dubai, UAE, was taken for the analysis, through questionnaire. Partial least square structure equation modeling technique was adopted to analyze the data. The results showed a direct relationship and impact of adaptive intelligence on organizational success and an indirect relationship through emotional intelligence. All these relationships were tested and verified separately as well as all together for a stronger case building. Our study proved that not only organizational success depends on emotional intelligence and adaptive intelligence separately but also collectively. Our study and arguments were aligned with previous studies but in the context of Dubai, UAE real estate field. For future research, the population can be expanded to multiple fields of organizations and a comparison of artificial intelligence with emotional intelligence can be made.