Zeitschrift der Academy of Marketing Studies

1528-2678

Abstrakt

Exploring the Influence of Entrepreneurship Factors on Socio-Economic Empowerment of Women Entrepreneurs

Poonam Rathi, Amit Rathi and Sonal Sidana and RK Tailor

The process of encouraging women to start their own enterprises plays a crucial role in the context of India's current economic growth. It is expanding at an alarming rate and is widely recognized as a significant underutilized source of the nation's potential for long-term economic development. When women are given the authority to occupy positions of leadership, they create new employment opportunities for themselves and others. Because they are unique individuals with distinct characteristics, women frequently present society with unique economic challenges and management strategies. This is because women have a substantial impact on a wide range of organizational and business issues. Women who own businesses approach business differently because they have a distinct perspective on the world. The aim of the paper is to study the impact of entrepreneurship factors on socio-economic empowerment of women entrepreneurs of small and micro enterprises. The research has found that there is an impact of all the five entrepreneurship factors (tolerance for risk, creativity, leadership, responsiveness to opportunities, and the ability to take advantage of the rights afforded to you) on women empowerment. Hence from the results it has concluded that entrepreneurship factors impact women economic and social empowerment.

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