Ahmed Hashem Alsaqal, Hameed Ali Ahmed, Omar Muhammad Saad Aldeen
Purpose: The current research seeks to extract the intellectual contents of concurrent engineering to determine the quality of service in luxury hotels in Baghdad as promising business organizations. This will be done at three levels; the first level includes the presentation, diagnosis and description of the intellectual content of concurrent engineering and quality of service. The second level (level of analysis) shows the impact analysis and alignment between the dimensions of concurrent engineering (service design, process design, and supply chain design) and the quality of service in their five dimensions (reliability, responsiveness, empathy, safety, tangibility), and the third level (level of prediction) involved the development of a hypothetical scheme to promote concurrent engineering in hotels and stating specific perceptions of the nature of appropriate relationships between research variables. Research problem: The current research problem has reduced the range of questions. Most importantly, what is the role of concurrent engineering in increasing the quality of service? What is the positive impact of concurrent engineering in the quality of service? And do banks have prior perceptions of research variables? Methodology: The researcher used the analytical survey strategy to complete his research. The research community was five top-class hotels in Baghdad, and the research sample was (12) person. The researcher used the questionnaire as a measurement tool, and after the evaluation and testing of the credibility of the measurement tool, the questionnaire was distributed to the research sample of management leadership. After data is collected and analyzed by statistical tools such as simple and multiple regression, and the Pearson correlation coefficient, the results revealed the validity of most of the research hypotheses. On this basis, some conclusions and recommendations were formulated, the most important of which was the need to pay attention to the relationship between concurrent engineering and the quality of service, and benefiting from the positive impact of concurrent engineering on the quality of service. Originality: this research undertakes to provide assistance to hotel managements in addressing problems and challenges through optimal investment of concurrent engineering to enhance the quality of service.