Zeitschrift für Wirtschaftswissenschaften

1944-6578

Abstrakt

Unlocking the power of social media in healthcare marketing

Glory Shah

The social media in healthcare marketing and its impact on the industry highlights the benefits of leveraging social media platforms to establish a strong online presence, educate and empower patients, facilitate direct patient engagement, utilize influencer marketing, target specific audiences, manage reputation, and gain valuable insights through data analytics. The article emphasizes the importance of responsible and ethical practices while harnessing the power of social media in healthcare marketing.