Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 21, Ausgabe 1 (2017)

Originalartikel

The Influence of Celebrity Endorsement on Visual Attention: An Eye-tracking Study in Brazil

  • Carla Regina Borges Matias Falsarella, Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi

Originalartikel

Post-switching Behavior: Bottom of the Pyramid (Bop) Stockpiling as a Result of Sales Promotion

  • James Lappeman, Titi Kabi, Hannah Oglesby, Olivia Palmer.