Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 22, Ausgabe 4 (2018)

Forschungsartikel

Measuring Consumer Reactions During Product-harm Crisis Among Indian Consumers

  • Utkal Khandelwal, Kushagra Kulshrestha, Vikas Tripathi

Forschungsartikel

Seeing University in Tangibles Dimension: A Landmark as a Marketing Strategy for Unilak, is it Needed?

  • Jeni Wardi, Dwika Lodia Putri, Budianto Hamuddin

Forschungsartikel

Advanced IPA Assessment For Contemporary Exhibition Visitor’s Engagement Marketing

  • Chung Ling Huh, Wei-Guang Tsaur, Hung-Ming Yeh, Shih-Shiunn Chen, Wei-Jen Chen

Forschungsartikel

Antecedents of Customer Loyalty in The Mobile Telecommunication Market A Cross-cultural Investigation

  • Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Kostas Kaminakis, Apostolos Giovanis, Avraam Papastathopoulos