Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 23, Ausgabe 1 (2019)

Forschungsartikel

Examining the Conceptualizations of Customer Experience as a Construct

  • Jyothi Chepur, Rajashekhar Bellamkonda,

Forschungsartikel

Investigating the Role of Participation and Customer-Engagement With Tourism Brands (CETB) on Social Media

  • Nagaraj Samala, Sapna Singh, Rhulia Nukhu, Mansi Khetarpal

Forschungsartikel

Impact of Digital Strategies on Consumer Decision Journey: Special

  • Sabyasachi Dasgupta, Priya Grover

Forschungsartikel

SME Performance: Impact of Market, Customer and Brand Orientation

  • Ahmed Al Asheq, Md Uzzal Hossain