Forschungsartikel
An Empirical Study on Assessing Brand Loyalty in Automobile Industry using Hidden Markov Model
Maximizing Customer Lifetime value using Dynamic Programming: Theoretical and Practical Implications
Branded Content in Fashion Research: Bibliometric Analysis by Correlations
Yielding to Temptation Analyzing Billboard Advertisement and House Hold Consumers Perception in Pakistan
How Brand Image and Perceived Service Quality Affect Customer Loyalty through Customer Satisfaction
Factors Affecting the Export Performance of the Food and Beverage Manufacturing Firms in Zimbabwe
Changing Consumer Values and Shopping Behaviour in India
Factors Influencing Customers Buying Decision towards Shopping Online and Offline with Reference to Coimbatore City
Consumer Preferences and Future Impact on the Algerian Car Market
Changing Consumer Preferences: Factors Influencing Choice of Fast Food Outlet
An Empirical Study of the Dimensions of Entrepreneurial Marketing
Marketing Education, the Nigerian Experience: A Meta - Analysis
E-Service factors Affecting E-Customer Satisfaction and the Intention of Eshopping: Evidence from Iranian Electronic Businesses
An Investigation on Brand Boycott: Understanding Negative Psychology of Consumers in the Era of Digital Marketing
A Conceptual Framework to Understand the Role of Anthropomorphism in Driving Circular Economy
Impact of Services Quality in E-Banking: Evidence from Indian Public Banks
Online Video Narratives-Striking the Right Chords?
Mirror Prisoner Effect (Narcissus Effect) on Indian it Services Sector: Strategic Thinking & Direction
Kuwaiti Consumers Attitudes towards Adapted Perfume Advertisements: The Influence of Cosmopolitanism, Religiosity, Ethnocentrism and National Identity
Digital Integrated Marketing Communication (Dimc) and its Logical Relationship with Co-Branding and Brand Values with Reference to Coke Studio
An Examination of Customer Relationship Value in high vs low Technology Industries
Measuring and Managing Returns to In-Store free Sample Promotions