Forschungsartikel
Customer Value Co-Creation Behavior of Higher Education in South Sumatera
Framing Australian Consumers Green Energy Buying Behaviour: A Review and Theoretical Foundation for Future Research
Determinants of Agri-Hotel Customers Experience from the Perspective of user generated Content: Text Mining Analysis
The Factors Influencing Consumers Organic Food Products Buying Intention
Impact of E-Reviews on Millennials Cafe Visit Decision Making with Reference to Dehradun Region
Examining Intensity of Use: A Case of Funny Selfies
Building Customer Citizenship behavior through multiple Self-Congruencies with Brand Passion as A Mediator - A Case of Letao Thailand Brand Community on Facebook Page
A Study on Consumers Motivations towards Organic Food Products in India
Leitartikel
Letter from The Editorial Board for Academy of Marketing Studies Journal
Enhancing Popularity of a Tourist Destination: Why Relationship Matters?
Strategy of Productivity Management for Thailand Manufacturing
The Impact of Myers-Briggs Personality Types (Introversion and Extroversion) on Purchase Intention towards International Fashion Brands of Millennials in India
Intercultural Issues in International Tourism Negotiations
Enhancing Behavioral Intention in out-of-stock situations-the mediating role of Perceived Product Uniqueness and Perceived Consumption Risk
The Relationship between Mobile Retail Service Quality, Customer Satisfaction and Behavior Intentions
Customer Perception on Purchasing Through Facebook in Bangladesh: An Empirical Study on Dhaka City
Exploring Determinants of the Marketing Budget Allocation Process across Countries using Neural Network Classification: Japan, Germany, United States
Customer Relationship towards Boundary Spanner In-Store (Bakhala): A Saudi Perspective
To Study the Impact of Instafamous Celebrities on Consumer Buying Behavior
Sustainable Dairy Practices an Insight to Chain Coordination Mechanisms of Unorganized Segment of Dairy Sector in Punjab State