Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 25, Ausgabe 2 (2021)

Forschungsartikel

The Statue of Unity: A Boost for Tourism- A Case Study from India

  • Sayan Banerjee and Sarbjit Singh Oberoi

Forschungsartikel

The Effect of Learning Orientation on Innovative Service Development and Insurance Firm Performance

  • Winston Asiedu Inkumsah, Ibn Kailan Abdul-Hamid and Benjamin Baroson Angenu

Forschungsartikel

Loud and Unclear-An Exploratory Empirical Vocal Analysis of Risks versus Rewards in Direct-To-Consumer Television Advertisements

  • Vivek S. Natarajan, Nandhu Radhakrishnan, Kabir C. Sen and Kathleen Broussard

Forschungsartikel

Sartaj Electricals Limited: Managing Distributor's Conflict

  • Syed S. Hasan, Prem Prakash Dewani and Achint Nigam

Forschungsartikel

Is OTT Industry a Disruption to Movie Theatre Industry?

  • Mr. Sony Varghese and Selvin Chinnaiah

Forschungsartikel

Post Covid 19 Cashless Societies: Merchants Acceptance of Plastic Cards Payments in Mauritius

  • Sharmila Pudaruth, Thanika Devi Juwaheer, Lomendra Vencataya and Rajesh Sannegadu