Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 25, Ausgabe 3 (2021)

Forschungsartikel

Influence of Celebrity Characteristics on Brand Resonance Outcomes In the Luxury Automobile Market

  • Peter Kwasi Kodjie, Ibn Kailan Abdul-Hamid, Winston Asiedu Inkumsah and Robert Yaw Amponsah

Forschungsartikel

Analysis of Digital Marketing Strategies for Artists During the Pandemic

  • Medardo Amyr Sarmiento Carmona and Angel Torres-Toukoumidis

Forschungsartikel

A Two-Decade Literature Review on Challenges Faced by Smes In Technology Adoption

  • Asmat Ara Shaikh, Anuj Kumar, Asif Ali Syed and Mohammed Zafar Shaikh