Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 25, Ausgabe 5 (2021)

Kurze Kommunikation

Financial Exclusion In Pakistan

  • Waqar Younas, Imran Ibrahim Alasan

Forschungsartikel

The Antecedents of Student Satisfaction with Online Courses: Implications for Program Design and Marketing

  • Irfan Ahmed, Sanjay S. Mehta, Gopala Ganesh and Vivekshankar Natarajan

Fallberichte

La Brevitea: The Pricing Decision

  • Basant Purohit

Forschungsartikel

Instigators Of Digital Know How Habit for Expenses Amongst Generation Z In Western Tamil Nadu A Pragmatic Analysis

  • Premalatha, Ida Grace, C. Samuel Joseph, Sunil Vakayil and H. Samuel Thavaraj

Fallberichte

Mura Defect Detection In LCD

  • Kishore Kunal, R. Arun Prasad, MJ Xavier and Joe Arun

Forschungsartikel

Decoding the Post-Covid-19 Consumer Mind and Developing New Marketing Strategies

  • R. Arun Prasad, Kishore Kunal, C Joe Arun and MJ Xavier

Forschungsartikel

Technology: A Pathway Towards Sustainability

  • Kuldeep Bhalerao, Prema Mahale, N Vijaya Jyothi, Bharati Yelikar

Forschungsartikel

Impact Of Digitalization On Marketing Of Insurance Products

  • Rajesh Verma, Stuti Gupta, Kunal Goyal, Vernika Sahni

Forschungsartikel

The Impact Of Fear Of Covid On Online Food Delivery

  • Deepika R, Joe Arun C

Forschungsartikel

Globalization Journey Of Brand By Creating Experience Wave

  • Achutha Jois, Somnath Chakrabarti