Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 26, Ausgabe 3 (2022)

Rezensionsartikel

Determinants of Consumer Intention towards Covid Vaccination The Mediating Role Of Attitude

  • Anuj Verma, Meenakshi Verma, Maria.S. Boaler and Gangu Naidu Mandala

Forschungsartikel

Directions for Research In Halal Certification: A Bibliometric Analysis

  • Noopur Agrawal and Aditya P Tripathi

Forschungsartikel

Microfinance and A Study of Self-Help Groups In India, Women's Empowerment Visakhapatnam

  • Gowri Lakshmi V, Kasturi G.V.K and Rama Rao S.G

Rezensionsartikel

A Study on Social Networking Platforms In Higher Education Institutions

  • Sarthak Sengupta and Anurika Vaish

Rezensionsartikel

Customer Satisfaction with Relation To Star Hotel Services at Andhra Pradesh

  • Pradeep Kumar Patnaik R, Madhuri K, Uday Prakash Reddy K, Hima Sruthi U and Lasya R

Forschungsartikel

Customer Attitude towards Digital Marketing: A Structural Snapshot on Viral Marketing

  • Venkateswara Rao, Venkata Naga Siva Kumar C, Dinesh J, Raja Harsha Vardhan B, Tharaka Rama Manigopal Yadav G and Vamsi Krishna K

Rezensionsartikel

Impact of Electronic Rumours on Consumer Demand for In Covid-19 Pandemic

  • Bouguesri Sarra and Kelleche Abdellah

Rezensionsartikel

Customer Experience and Its Outcome Measures: A Meta-Analytic Approach

  • Kishor Chandra Sahu, Mohammed Naved Khan and Krishna Das Gupta

Rezensionsartikel

Zoom Video Communications Inc: Sustaining Competitive Advantage by Addressing and Enhancing user Privacy and Security: A Case Study

  • Shivendra Singh Chaudhary, Diksha Panwar, Sakshi Gautam and Sangeeta Sundriyal

Rezensionsartikel

Factors Affecting Post Pandemic Channel Preference of Young Consumers In India

  • Mrinalini Shah, Kadam and Rituparna Basu

Forschungsartikel

Motivators To Mobile App Engagement: A Multi-Dimensional Perspective

  • Siva Kumar VN, Rao V and Krishna V

Forschungsartikel

Policy and Regulatory Initiatives for the Short-Term Rental Sector: A Focus on Airbnb

  • Emeka Ndaguba, Kerry Brown, Uma Jogulu and Dora Marinova

Forschungsartikel

Rural Buying Behavior towards Select Fmcg Products

  • Savanam Chandra Sekhar, Thunuguntla Mohanlaxmi Radhesyam, Kalla Poojitha, Diya Bagrecha and Gavara Satyasaiganga Akhilkumar

Leitartikel

Editorial Note: Marketing In Vuca World

  • Nimit Gupta