Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 27, Ausgabe 1 (2023)

Forschungsartikel

Women Empowerment in Digital India and the Kerala Knowledge Economy

  • Manoj PK, Lakshmi, Sruthy Krishna and Reni Sebastian

Rezensionsartikel

IOS & Android Smartphones In India-Pricing and Marketing Strategy

  • Jaskaran Singh Saini and Dinesh Kumar Saini

Forschungsartikel

She Teams Brand Awareness and Effectiveness for Womens Safety: An Empirical Study In Hyderabad

  • Vijaya Lakshmi, Debajani Sahoo and Achyut Telang

Forschungsartikel

Become an Open Innovative Organization: An Integration Conceptual Framework

  • Munkaila Abdulai, George Cudjoe Agbemabiese, Peter Kwasi Kodjie and Ibn Kailan Abdul-Hamid

Forschungsartikel

The Impact of Actor Age on Seniors Oriented Advertising Effectiveness

  • Senda Baghdadi and Hana Bennour

Forschungsartikel

Farmer Producer Organizations Behavioral Intentions towards Fourth Industrial Revolution Technologies Adoption

  • Ganesh Kumar C, Meenakshi Sundaresan and Nitish Kumar Singh

Forschungsartikel

Text Mining for Decision Making of Refurbished Smartphone based on Amazon Reviews

  • Abhishek Tripathi, Tripti Singh and Yatish Joshi

Rezensionsartikel

BTL Advertising Tools and Marketing Communication - A Literature Review

  • Bhagabat Barik and Snehashish Mukherjee

Rezensionsartikel

An Indian Start-Up Brands Odyssey

  • Ritu Srivastava and Piyush Gotise

Forschungsartikel

E-Wallet Adoption among Indian Consumers: An Empirical Study

  • Girish Santosh Bagale and Rajshree Srivastava

Forschungsartikel

Dynamics of Demographic Factors, Digital Usage and Choice of Crowdfunding In India

  • Seeboli Ghosh Kundu, Girish G P, Aruna B and Sharon K Jose