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The Role of Digital Marketing in Human Resource Management

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The use of NFC Credit and Debit Cards by Banking Customers in Rajasthan, India (with special reference to Near-Field Communication)

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An Empirical Study of Impact of Financial Inclusion on Socio Economic Status of Urban Poor: With Special Reference to Delhi Slums

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Farmer′s Protest Vis-A-Vis Agrarian Distress in India- A Revisit

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The Impact of Social Media use towards the Psychological Well-Being of University Students

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Sold! Threshold Pricing Effects in Online Negotiations

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A Review of Neural Network Applications in Derivative Pricing, Hedging and Risk Management

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A Review of ESG Integration & Return of Financial Instruments in Various Market Segment and Societies

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Growth of Cloud Hosted Data Mining Techniques in IOT Enabled Business Application: A Survey based on Users Experience

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Social Entrepreneurship and the Capability Approach: An Empirical Study

• Madan Lal, Ramesh Kumar, Rakesh Kumar and Rajender Kumar

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The Idiosyncrasy of Digital Platform Workers: An Investigation on how Socio-Psychological Elements help Gig Workers to Cope with Job Stress

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A Study of Green Marketing Strategies Adopted by Marketers

• Krishanveer Singh

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Analyzing the Causal Relationship between Selected Macro-Economic Variables and Happiness Index: Empirical Evaluation from Indian Economy

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Effectiveness and Sustainability in Modern E-tailing Business through Application of Artificial Intelligence

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Design and Development of Scale of Measurement for Effective Service Delivery in India

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Acknowledging the Women Entrepreneurship′s Scope in J&K through Recognizing Effect of Digitalization

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Employee Behaviour towards using ICT devices in Urban Public Transportation: An Empirical Study

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Customer Experience of Banking Self-Service Technologies in India′s An Empirical Study

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24-Hour Online Shopping: A Study in Indian College Online Shoppers

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Factors Affecting the Efficiency of Indian Banks using Camels Model Via Panel Data Analysis

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Job Satisfaction and Brand Reputation in the Setting of Higher Education Institutions: A Mediating Role of Viral Marketing

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