Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 27, Ausgabe 4 (2023)

Rezensionsartikel

A Study on the Effect of 4P′s of Marketing Mix on Retailer′s Satisfaction towards Lubricant Sprays

  • Ajith Kumar S, Ramesh Babu S, Prateeba Devi J, Pathamuthu P and Pooja Shree KS

Rezensionsartikel

Sustainability, Green Marketing & Solid Waste Management: A Bibliometric Analysis

  • Surjit Kumar Kar, Saroj Kanta Biswal, Konda Jayasimha Reddy and Manish Verma

Rezensionsartikel

Consumer Dilemma: Investigating the Halal Food Purchase Behaviour of Muslims in A Secular Economy

  • Mustapha Iddrisu, Mustapha Abdul-Hamid Bawre and Mahmoud Abdulai Mahmoud

Rezensionsartikel

Impact of UPI on Impulsive Buying Behaviour

  • Mary Auxilia and Gopinath S

Rezensionsartikel

Digitalization Effect of Financial Inclusion in Banking

  • Animesh Shekhar, Birajit Mohanty and Sankersan Sarkar