Forschungsartikel
Healthy Engagement: Digital Marketing's Influence on the Pharma Sector
Reshape Place Attachment from an Experiential Consumption Perspective: Scale Validation and the Exploration of the Relationship between Place Attachment, Insecurity, and Regulatory Focus
Exploration of Mobile Trust, its Antecedents, and Consequences in the Context of Mobile Payment: Qualitative Study
Utilization of Information Systems to Enhance Customer Relationship Management
Analysis of the Influence of Knowledge Management Practices and Systems on Firm Performance
Rezensionsartikel
An Assessment of the Viability of Long-Term Care Insurance as a Means of Financing Geriatric Care in India
Studying the Effects of Mindfulness Practices on Stress Reduction and Employee Well-Being
Comparison between Marketing Psychology of Indian consumers Vs US Consumers: A Qualitative Study
A Critical Analysis of Corporate Social Responsibility in Context to the Provisions of 'The Companies Act, 2013' of India
Talent Dynamics: Empowering Indian ITES through Strategic Employee Engagement and Retention
Elements that Influence Shopper's Visit to Organized Retail in Developing Nations: A Mediation and Process Macro Approach
Advertising Expenditure, Firm Performance, and Moderating Impact of Human Capital and Firm Size in Indian Hospitality Sector: An Empirical Note
Artificial Intelligence's (AI) Role in Higher Education- Challenges and Applications
Consumer Engagement and Experience in the Era of Technology: A Structural Equation Modeling Study on Brand Loyalty and Customer Value
An Examination of the Impact of Artificial Intelligence on Human Resource Management
Driving Sustainability: Unveiling Key Factors in Implementing Sustainable Supply Chain Management in the Indian Automotive Sector
Competency based Job Description Leads to Organizational Productivity: An Integrated Literature Review Approach
Formation of Efficient Collaborative Relationship in Supply Chains: A Shared Relational Identity based Framework Approach
A Study on Factors Affecting the Cashless Payment Mode: With Special Reference to Delhi
An Empirical Investigation to Study the Adoption of Online Banking Channels by Retail Customers
“Electronic Word of Mouth Communications: Motivations and Drivers for Consumer Engagement”
Generation Z Tourist and Purchase Intention for Local Food: A Value-Attitude-Behaviour Approach
Water Conservation Faucet Attachment
Recent Trends in Social Innovation Research Published in Business and Management Domain: A Bibliometric Analysis from 2014 to 2023
A Study on Impact of COVID-19 on Unemployment in India
The Intersection of Information Overload, Emotional Exhaustion, and Social Media Fatigue: A Comprehensive Literature Review