Forschungsartikel

Can Human Capital Promote Self-Leadership? A Study on the Contingent Marketing Workforce of India

• Musarrat Shaheen, Keerti Shukla, Sonali Narbariya, A.K. Subramani and N. Akbar Jan

Forschungsartikel

The Impact of Ethiopian Culture, Oromia Subculture and Cross Culture Western/European on Consumer Behavior

• Duba Malicha Guyo and Mohammed Arshad

Kurzer Kommentar

Role of Strategic Marketing Management Practice In Business Profitability

• Duba Malicha

Forschungsartikel

A Market Study of Drone Management for Handling Emergency Response at Airports In India

• Archana Raja and Kishore Kunal

Forschungsartikel

Fitting In Organizations: Is It Crucial for Employee Management?

• Swaty Wadhwa and Kanika Wadhwa

Rezensionsartikel

Perceptive on Online Education In Enabling Digital Learning

• Situn Krishna Sahu and Savanam Chandra Sekhar

Forschungsartikel

Sustainable Tourism Behaviour In the Post Pandemic Era

• Shveta Kalra and Chhavi Taneja

Forschungsartikel

Impact of Brand Activism on Millennials and Generation Z

• Pardeep Kumar

Forschungsartikel

Hermeneutic Approach In Understanding The Role Of Artificial Intelligence: Fashion & Apparel Industry/ Luxury Brand Retailing

• Anand Hindolia and Jyoti Arya

Forschungsartikel

A Marketing Survey on Precision Learning using Artificial Intelligence and Its Impact In India

• Kishore Kunal, S. Shyni Carmel Mary, Mj Xavier and C. Joe Arun

Forschungsartikel

Conceptualizing and Operationalizing Customer Perceived Ethicality (Cpe) In the Indian Service Sector

• A N Ravichandran, Bilal M Khan and Shanthi Venkatesh

Kurzer Kommentar

An Analysis of Impact on Exports on Account of Tax Relief Measures To Sez & Export Oriented Units

• Soma Sharma and Shantanu S Bose

Forschungsartikel

Price Perception & Continued Intention To Buy Organic Food: A Mediated Moderation Model

• Priya K.M. and Uma Pricilda Jaidev

Forschungsartikel

Innovative Marketing for Entrepreneurial Success

• Som Aditya Juyal and Amit Nautiyal

Forschungsartikel

Repositioning Strategies of Social Media Influencing Consumer Predilection of Branded Apparels among Chennai Youth

• Ruth Felicita. F and Shirmila T

Forschungsartikel

SAARC's Strategic Resurgence: Impasse and Opportunities

• Anupam Agarwal and Deepak Jain

Forschungsartikel

Predicting the Dynamics of Customer Repurchase In Internet Shopping-An Artificial Neural Network (Ann) Approach

• Magesh Kumar R, Pradeep E and Sunil Vakayil

Forschungsartikel

The Dark Side of the Business to Customer Relationship

• Emeka Ndaguba, Sijekula Mbanga, Anthony Kambi Masha and Emeka Okonkwo

Forschungsartikel

Impact of Life Style and Cultural Values on Impulse Buying Behavior

• Qasim Ali Shah

Forschungsartikel

Drivers of Sustainability and Financial Performance In Indian Automobile Sector: An Interpretive Structural Modelling based Approach

• Mohit Saxena and Nitin Seth

Forschungsartikel

A Study on Senior Secondary Schools In India using Eduqual Variables

• Sonali P. Banerjee, Deepak Jain, Sunetra Saha and Anshu Yadav

Forschungsartikel

Can Mimetic Theory Nurture Tourists to Renounce Idolizing Neoliberal Mass-Produced Desires?

• Helene Cristini

Kurzer Kommentar

Macroeconomy Management and Modern Monetary Theory: Is It the Next Big Idea

• Sayan Banerjee

Forschungsartikel

Sustainability In Apparel and Textile Supply Chains With Blockchain Technology: A Bibliometric Analysis

• Mohit Saxena, Tarannum Saxena and Nitin Seth

Rezensionsartikel

Hr Analytics and Business Performance-A Mediation Model

• Gayathri R, Shivaprasad G, Ravindra Babu S