Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 26, Ausgabe 4 (2022)

Rezensionsartikel

A Study on the Factors that Influence the Experience of an E-Bike to Its User

  • Kishore Babu M, Annavarapu Vamsidhar Gupta, Kanamarlapudi Raja Manikanta Rithvik Kumar and Durga Prasad Navulla,

Rezensionsartikel

Customer Empowerment as Mediator between Customer Relationship Marketing and Satisfaction Level In Banking Sector

  • Deboshree Chatterjee, Savanam Chandra Sekhar and Kishore Babu M

Forschungsartikel

E-Crm Influence towards Customer Satisfaction and Loyalty: An Empirical Survey on Mobile Phone Consumers

  • Vamsi Krishna Burra, Gurram Ramakrishna, Murthy BGK, SK., Shareef J, Padmalatha PSV and SubbaRao MV

Rezensionsartikel

A Study on the Awareness of Academic Practitioners In Cloud Computing Concerning the Institutes offering Technical Education

  • Anusha K, Anil Kumar G, Jhansi Lakshmi Kesari and Leela Sesha Sairam Satram

Rezensionsartikel

Impact of Transformative Leadership on Employee Performance In Mediation with Job Satisfaction

  • Prasad Kandi V.S., Kona Sri Kapardi and Kavya Kobbarisetty,

Rezensionsartikel

Non-Performing Assets: A Comparative Study with Reference To Selected Public and Private Banks

  • Prasad Kandi, V.S., Jetti Amrutha and Muppidi Sheba Susanna

Forschungsartikel

Performance of Mutual Funds In India: Comparative Analysis of Small-Cap and Mid-Cap Mutual Funds

  • Prasad Kandi V.S., Karanam Harshitha and Atluri Dhyan

Forschungsartikel

A Study on Impact of Dividend Policy and Stock Price Volatility on Health Care Market

  • Venkata Ramana J., Nasika Shamini andTangirala Sai Nikhil

Forschungsartikel

Is Ai The Next Big Thing In Human Resources?

  • Leelavati T.S., Madhavi S., Hemanth Kumar T., Susmitha K, and Roopa Krishna Chandra G.

Rezensionsartikel

Antecedents of Customer Loyalty In the Telecommunications Industry-Evidence from Mauritius

  • Mootealloo, A., Sannegadu, R., Pudaruth, S., Juwaheer, T.D. and Gupta, S.