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Sustainability, Green Marketing & Solid Waste Management: A Bibliometric Analysis

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An Analysis of Online and Offline Shopping Behaviour, with Respect to buying Decisions of Urban Families towards Electronic Goods

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Consumer Dilemma: Investigating the Halal Food Purchase Behaviour of Muslims in A Secular Economy

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Impact of UPI on Impulsive Buying Behaviour

• Mary Auxilia and Gopinath S

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Model Building in the Capital Market Analysis for Attaining Sustainable Development of the Indian Economy

• Raja Babu P

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Unlocking the Potential of Rural Markets in India: Challenges, Opportunities, and Strategies

• Anish K Ravi

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Role of Brand Name in Influencing Purchase Decision- The Case of Fashion Industry

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The Effect of Telecommuting on Productivity : A Meta-Analysis

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`Effect of Push-up Notifications by Online Food Delivery Apps (OFD) on customer behaviour in Chennai

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Research Perspectives and Trends of Board Diversity and Corporate Governance: A Review and Bibliometric Analysis

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Analysis of Effectiveness of Social Media Marketing in the Digital Education Industry

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Factors Affecting Consumer Purchase Decision: Model Testing and Validation W.R.T. Hand Sanitizers′ Consumer Behavior

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A Study on Technical Problems Related to ATM and Internet Banking Services: A Comparative Study between Andhra Bank and ICICI Banks

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A Study on the Awareness of and Overall Brand Perception of Contact Tracing App for Covid 19 − The Case of Aarogya Setu App

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Labour Security and Urban Informal Women Workers: An Investigation of Selected Urban Areas of West Bengal, India

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Competency Assessment: Methods Used In Private Sector Companies

• Anitha Acharya

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Digitalization Effect of Financial Inclusion in Banking

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Key Factors to Analyze the Customer Adoption of Electric Two-Wheelers in India

• Srinivas Inumarthi and Ram Kishen Y

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Does Maslow′s Hierarchical Theory Hold Good in the Marketing Domain? Research and Review on Indian Context of the Theory

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What goes Well with our Product? Operationalizing Constructs in Anthropomorphism in Simple and Complex Products

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Influence of Capital Structure on Profitability: A Differential Analysis between Conventional Banks and Islamic Banks of Pakistan

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A Study on Factors Propelling the Adoption of Mobile Learning among Students and Instructors of Public and Private Universities in Pakistan

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