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Measuring Consumer Reactions During Product-harm Crisis Among Indian Consumers

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Critical Success Factors for Ayurvedic and Herbal Product Launch-evidence From India

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Seeing University in Tangibles Dimension: A Landmark as a Marketing Strategy for Unilak, is it Needed?

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Examining Frequency of Operating Interactive Voice Response System for Specified Purposes (in Mobile Telecommunication Industry)

• G Vaishnavi, S.K.G. GANESH

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A New Perspective on the Cognitive Representation of Internal Reference Price

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Congruence Between Self-concept and Brand Personality, Its Effect on Brand Emotional Attachment

• Salimi Mitra, Khanlari Amir

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Scale Development and Initial Validation for Consumption Masstige

• Solon Bevilacqua

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Advanced IPA Assessment For Contemporary Exhibition Visitor’s Engagement Marketing

• Chung Ling Huh, Wei-Guang Tsaur, Hung-Ming Yeh, Shih-Shiunn Chen, Wei-Jen Chen

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Antecedents of Customer Loyalty in The Mobile Telecommunication Market A Cross-cultural Investigation

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Intention to Participate on Social Commerce Platform: A Study on E-commerce Websites

• Ishfaq Hussain Bhat, Soumya Singh

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Examining Financial Risk Tolerance via Mental Accounting and the Behavioral Life-cycle Hypothesis

• William C Martin, Arezoo Davari