Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 26, Ausgabe 6 (2022)

Rezensionsartikel

Research Landscape and Future Research Agenda of Digital Entrepreneurship: A Bibliometric Literature Review

  • Kumar Anubhav, Amandeep Nahar, Arpan Anand, Kumar Aashish and Subhendu Kumar Mishra

Forschungsartikel

Role of Technology In Enhancing Learning and Teaching Practices In Education Sector

  • Rajender Kumar, Anshika Singh and Suneel Kumar

Forschungsartikel

A Study on Effect of Transformational Leadership, Self-Efficacy on Job Performance

  • Vidhu Gaur, Avinash Kapoor and Amit Gupta

Rezensionsartikel

Effect of High Frequency Trading: A study on Market Returns of NSE India

  • Anita C Raman, Sashikala Parimi and Vishal Roy

Rezensionsartikel

Microfinance A Way to Rural Development

  • Priya Sharma

Forschungsartikel

Transition to New Normal: Evidence from Quick Service Restaurant

  • Vidhya Pillai, Nataraja N.S., and Priya Vinod

Rezensionsartikel

The Role of 3rd Party Logistics In Bringing Efficiency & Effectiveness among their Distribution Centers

  • Udaya Shankar A., Padma Sai Y., Hsdinesh and Kishore Babu B

Forschungsartikel

Minimizing Dissonance through Optimum Time-Lapse In Online Impulse Buying

  • Jyoti Tandon, Rajan Yadav and Saurabh Agrawal

Rezensionsartikel

Data Privacy Issues Affecting the Consumer Behavior

  • Prabha Kiran, Sagar H. Mohite, Deepa Nair, Niyati Chaudhary, Kiran Bala and Indra Meghrajani

Rezensionsartikel

A Brief History of Glass Ceiling the Past Present & the Future

  • Moon Moon Lahiri, Sankersan Sarkar and Monu Bhargava

Forschungsartikel

Social Marketing Strategies for the Non-Profit Organizations

  • Molly Chaturvedi and Ashish Kumar Biswas

Forschungsartikel

Impact of Organised Retail Marketing on Customer Satisfaction

  • Daniel Pilli and Soujanya Konka

Rezensionsartikel

Short Term Liquidity of Sbi Global Factors Ltd and Ifci Factors Ltd- A Comparitive Study

  • Siraj Basha Mohammed, Podile Venkateswara Rao, Durga and Venkata Naga Siva Kumar Challa

Forschungsartikel

Is Organic Food Leading to Its Purchase Organically? Insights from Bibliometric Analysis

  • Arpan Anand, Sakshi, Sapna Jangra, Anjali Gupta and Kumar Aashish

Rezensionsartikel

Comprehensive Study on Impact of Work from Home against Employee Engagement and Productivity In Covid-19 Pandemic

  • Krishna Priya, M Thyagaraju, Chudamani Ramineni and Nagamani Chippada