Rezensionsartikel
E-commerce and Social Media Marketing: Impact of Advertising, Brand and Price on Brand Image of MSME
The Determinants of Consumer Trust during A Brand Name Substitution: The Moderating Role of the Country′s Image − The ′′Tunisiana−Ooredoo′′ Case
Digital Transactions in India− Unveiling the Growth Curve
Development of Self-constructed Tool to Measure Factors Influencing Patient Empowerment through Online Patient Support Groups
Food Quality, Price Fairness, Location and Physical Environment and Customer retention: An Evidence from the Oriental Food Chains in Egypt
Impact of Pricing and Packaging on Consumer Buying Behavior: A Study of IT Employees in India
A Review of Adoption Theories on Technology Acquisition in Indian SMEs
Forschungsartikel
An Appraisal on Impact of Artificial Intelligence Driven Algorithms (Auto-Suggestions) in Determining Consumer′s Buying Behavior across E-Commerce Platforms
Unveiling the Digital Services Experience to Wealth Customers: With Special Reference to State Bank of India - An Imperial Banking base of Indian Economy
Role of Emotional Intelligence on Entrepreneurial Intention and Entrepreneurial Attitude: A Systematic Literature Review and Future Research Agenda
Technology for Governance: A Boon or A Bane?
A Study on Consumer Perception on Organic Products and its Certification Over Making Purchase Decision in Chennai
A Study on Utilization of Big Data Information in Decision Making Process by the Indian Investors in Stock Market
A Study on Impact of Adaptability and Accessibility of Digital Payment Systems and its Impact on Growth and Development of Economy
Exploring Antecedents for user Acceptance of Cryptocurrencies through the Lens of the Indian Forex Market
Impact of Customer Behavior on Brand Loyalty: A Study on Select FMCG Brands in the Rural Region of Cochin, Kerala
Visualising the ′Price−Quality′ Considerations of Indian Truck Market
Financial and Non−Financial Factors Affecting Corporate Solvency: An Empirical Analysis in Indian Context
Assessing the Effectiveness of Online Learning: Insights from Student Experiences
From Cash-Centric to Cashless Economy-A Study on User′s Awareness towards Digital Payment Systems
City Gas Distribution is Driving India′s Gas-based Economy
Artificial Intelligence: The Next Frontier for Marketing in the Tourism Industry
Assessment of Customer Adoption of Digital Payment Using UTAUT Model
"Unraveling the Operational Strategies and User Patterns of Leading Food Delivery Aggregators: A Comparative Analysis of Swiggy, Zomato, and Uber Eats"
Exploring the Role of Conscious Attention and Enthused Participation in Online Purchase Behaviour: Moderating Role of Gender