Forschungsartikel

The Role of Internal Marketing on the Parliamentary Dealings In Ghana: Perception from Ghanaians

• Gertrude Agyemang and Alfred Owusu

Forschungsartikel

Company Benefits and Social Benefits: Exploring Strategies for Fmcg Companies to Implement Mutually Beneficial Social Marketing Programs

• Nashwa Nader

Forschungsartikel

Strategising For Rural India: A Literature-Based Three Pronged Conceptual Model

• Purnendu Kumar Patra and K K Agarwal

Forschungsartikel

The Impact of Corporate Social Responsibility Practices and Environmental Factors on Supply Chain Partnership: An Empirical Examination

• Muhammad Tayyab and Muhammad Asghar

Forschungsartikel

Modelling The Economic Value In Automotive Service At Dealerships

• John Peloza

Forschungsartikel

The Reduction of Financial Well-Being as an Antecedent of Consumer Value: Implication For Low Price Strategies In Turbulent Economies

• Emna Arfa, Marwa Meddeb, Kaouther Saied Benrached

Forschungsartikel

Consumers Perceived Advertising Value and Attitude towards Sms Advertisements In Developing Countries: The Case of Fiji

• Neelesh Gounder, Jashwini Narayan, Samantha Naidu and Tuma Greig

Forschungsartikel

Paradigm Shift In Retail Experience And Preference Of Customers In India

• Maddhu Jasola

Forschungsartikel

The Statue of Unity: A Boost for Tourism- A Case Study from India

• Sayan Banerjee and Sarbjit Singh Oberoi

Forschungsartikel

The Effect of Learning Orientation on Innovative Service Development and Insurance Firm Performance

• Winston Asiedu Inkumsah, Ibn Kailan Abdul-Hamid and Benjamin Baroson Angenu

Forschungsartikel

Influence of Promotions and Change In Buyer Behaviour Due to Covid 19 on the Intent to Increase Usage of Digital Payment Systems

• Mark David Devanesan, Deepa Ittimani Tholath and Sunil Vakkayil

Forschungsartikel

The Role of Foreign Investment In Promoting Exports In Zimbabwe

• Tayengwa Chitauro

Forschungsartikel

Consumer Evaluation of Private Label Branding Strategies

• Anant Ram Sudhagani

Forschungsartikel

Indian Retail Entrepreneurs and International Marketers: A Viable Business Ecosystem For Indian Start-Ups

• Pranav Kumar and Usha Seshadri

Forschungsartikel

Open Innovation for Better Governance: A Case Study of Mygov Platform of Government of India

• Saikat Banerjee

Forschungsartikel

Enhancing Service Engagement and Collaborative Decision Making Through Wearable Device Adoption

• Vaidik Bhatt and Samyadip Chakraborty

Forschungsartikel

Influence of Service Quality and Trust In Spreading Positive Wom and Increasing Loyalty of A Tourist Location

• Bidyut Jyoti Gogoi

Forschungsartikel

Evolution of CSR with Special Emphasis on India

• Anupam Sharma

Forschungsartikel

Loud and Unclear-An Exploratory Empirical Vocal Analysis of Risks versus Rewards in Direct-To-Consumer Television Advertisements

• Vivek S. Natarajan, Nandhu Radhakrishnan, Kabir C. Sen and Kathleen Broussard

Forschungsartikel

Sartaj Electricals Limited: Managing Distributor's Conflict

• Syed S. Hasan, Prem Prakash Dewani and Achint Nigam

Forschungsartikel

Is OTT Industry a Disruption to Movie Theatre Industry?

• Mr. Sony Varghese and Selvin Chinnaiah

Forschungsartikel

Students Perception on Multiple Celebrities Endorsing A Single Product: An Experimental Study

• P. Sheela, S. Anjani Devi and Y. Thorani

Forschungsartikel

Post Covid 19 Cashless Societies: Merchants Acceptance of Plastic Cards Payments in Mauritius

• Sharmila Pudaruth, Thanika Devi Juwaheer, Lomendra Vencataya and Rajesh Sannegadu

Forschungsartikel

Predictive Model To Study The Consumer Buying Behaviour Towards E-Pharmacy Through Social Media Influence: A Cross Country Study

• Kirti Arekar, Rinku Jain, Surender Kumar