Zeitschrift der Academy of Marketing Studies

1528-2678

Band 25, Sonderausgabe 3 (Titel: Marketingstudie)

Forschungsartikel

Brand Love Creates Brand Loyalty- Evidence among The Youth

  • Deepak Babu, Abraham Babu

Rezensionsartikel

Sustainability through the Lens of Dynamic Capability: A Histographic Analysis

  • Rohit Bhardwaj, Sunali Bindra and Saurabh Srivastava

Rezensionsartikel

The Performance of Banking Sector In Post Reform Era In India

  • Roop Lal Sharma, Sandeep Bhougal, Ajay Kumar Sharma

Forschungsartikel

Basel Norms-at a Glance

  • Deepika Dhawan, Sushil Kumar Mehta

Rezensionsartikel

Role of Telematics In Motor Insurance: A Way forward

  • Rajesh Verma, Stuti Gupta, Ajay Kumar Sharma, Vernika Sahni, Kunal Goyal

Forschungsartikel

A Study on Consumers attitude towards Online Grocery Shopping In Covid19 Pandemic

  • Ramkishen Yelamanchili, Bharati Wukadada, Aparna Jain, Poorvi Pathak

Forschungsartikel

Factors Affecting Telemedicine Healthcare Services Adoption during Covid-19 Pandemic: A Study In Indian Context

  • Nishit Kumar Srivastava, Utkal Khandelwal, Trilok Pratap Singh, Anurika Vaish

Forschungsartikel

The Theoretical Comparative Analysis on Digital Women Entrepreneurship

  • Prerna Katoch, Syeda Shazia Bukhari

Forschungsartikel

Covid-19: Challenges and Opportunities In Indian Tourism and Hospitality Sector

  • Kumar Ratnesh, Nimit Gupta, Kiran Bala and Shilpee Aggarwal