Zeitschrift der Academy of Marketing Studies

1528-2678

Band 26, Sonderausgabe 1

Forschungsartikel

Sustainability For Businesses: Marketing and Finance Persepective

  • Aruna Dev Rroy, Uma Gulati, Srilalitha, Girija Kumar Sagi, Kavitha R Gowda

Rezensionsartikel

To Be Digital or Not To Be

  • Florie Mazzorana

Rezensionsartikel

Impact of Customers Opinion about Social Media Advertisement on Buying Behaviour Model Based Approach

  • Rajendran Arun Prasath, Veluchamy Ramanujam, Kasilingam Lingaraja, Ammani Ammal, Solomon K Peter and Parthiban

Forschungsartikel

Mint Next Emerging Market

  • Ratna Vadra

Forschungsartikel

Covid-19: Marketing Strategies and Innovation In Retail

  • Eduardo Rocha de Oliveira, Graziela Oste Graziano Cremonezi, Jacir Leonir Casagrande and Alvaro José de Souto

Forschungsartikel

Goal-Setting Theory and Gamification In Mobile Fitness App Engagement: A Pilot Study

  • Pg Mohd Auzae Pg Arshad, Rohaizat Baharun, Norzaidahwati Zaidin

Forschungsartikel

Impact of Exchange Rate and Inflation Rate on Stock Market Return Volatility In India

  • Nenavath Sreenu, KS Sekhar Rao and Suresh Naik

Forschungsartikel

The Impact of Online Offers Wooing Young Customers

  • Shino P. Jose, Siji Cyriac and Vijay Kuriakose