Zeitschrift der Academy of Marketing Studies

1528-2678

Band 27, Sonderausgabe 6

Rezensionsartikel

Application of Robotic Process Automation in Supermarket

  • Sunita Kumar and R.K. Tailor

Rezensionsartikel

The Advancing use of Fintech Services among Indian Adults: A Study Using UTAUT Model

  • Renu Sharma, Trishali Khanna and Shikha Mehmi

Rezensionsartikel

How Value Consciousness, Customer Engagement and Trust Create Brand Loyalty: Luxury Brand and Social Media Marketing Perspective

  • Tusher Ghosh, Julhaz Hossain, Tapas Bala, Azmaeen Irtiza Sakib and Abdul Alim

Rezensionsartikel

Joint Ventures: An Integrative Review and Setting Research Agenda

  • Ajay Arora, Debasisha Mishra, Vibhas Amawate and Tapan K Panda

Forschungsartikel

Toxic Traits: Unpacking the Relationship between Personality and Workplace Bullying and its Repercussion

  • Samiksha Singh, Sunil Rai, Geeta Thakur and Anurag Singh