Zeitschrift der Academy of Marketing Studies

1528-2678

Volumen 27, Ausgabe 6 (2023)

Rezensionsartikel

Blockchain for the Future of Sustainable Supply Chain Management in Industry 4.0

  • Veena Prasad Vemuri, Somanchi Hari Krishna, Chetan V Hiremath and Dinesh Gupta

Rezensionsartikel

An Analytical Study on the Effect of Workplace Stress on Job Performance of Marketing Professionals

  • Uma Shankar Yadav, Pragalbh Sharma and Ritesh Sharma

Forschungsartikel

Impact of Macroeconomic Variables on Gross Domestic Product: An Empirical Study

  • Sasmita Nayak, Tania Dehury, Rashi Taggar and Pabitra Kumar Jena

Rezensionsartikel

Breaking Barriers: Exploring Shopper Attitudes and Responsibility towards Sustainable Bags

  • Rashi Taggar, Sasmita Nayak, Tania Dehury and Pabitra Kumar Jena

Rezensionsartikel

The Impact of Mobile Advertising on Consumer′s Behaviour

  • Hanene Hammami and Afef Sahli

Forschungsartikel

Instashoppers Purchase Intention Regarding Fashion Apparels

  • Catherine S and Meena Rani N

Forschungsartikel

Factors Influencing Customer′s Purchase Decision towards AMUL′s Camel Milk in India

  • Nitish Kumar Singh, Harishchandra Singh Rathod, Alagawadi M.V., Mohan Bailpattar, Ajay Daimari, Kiran Kumar and Shruta Patil

Rezensionsartikel

A Study on Consumer′s Perception, Preferences, and a Myth towards Eco friendly Products and Marketing with Reference to South India

  • Chokkamreddy Prakash, Kasireddy Sandeep Reddy, Nannuri Srikanth Reddy and Adhireddy Sandeep Reddy

Rezensionsartikel

Mature Customers: What Drives them for Online Shopping

  • Prashant Kumar Rai and Sanjay Kumar Kar

Rezensionsartikel

Emerging Economy Perspective of Integrated Reporting as A Disclosure Tool

  • Akansha Arora and Tanushree Sharma

Rezensionsartikel

Impact of COVID−19 Lockdown on Unemployment in India−A before, during and after Analysis

  • Nayamath Basha S, Shaik Mahaboob Syed, Saraswathi R, Kattamuri Satish and Kotigari Reddi Swaroop

Rezensionsartikel

Does the Performance of Various Environmental, Social And Governance (ESG) Funds Differ? A Study with Special Reference to SBI ESG Funds?

  • Harish Reddy K, Khudsiya Zeeshan, Nayamath Basha S, Praveen Kumar T and Kanaka Durga D

Forschungsartikel

Brand Love Research: A Bibliometric Review

  • Saradhi Gonela and Ramkrishna Dikkatwar

Forschungsartikel

Technology Adoption by Indian Women Entrepreneurs: An Enabler or Differentiator?

  • Sukhmeet Kaur, Rinku Mahindru, Sadhna Bagchi, Raghavan Srinivasan, Smruti Rekha Sahoo, Darshana Devi and Ravindra R. Kaikini