Kurzer Kommentar

The Impact of Ott Platforms on the Short Film Genre

• Sharan Gupta

Forschungsartikel

Post Purchase Regrets and Perceived Brand Image an Exploratory Study and Usage of Mobile Phone Users

• Muhammed Salim and Deepa

Rezensionsartikel

Development of A Template for Placing the Managers based on their Leadership Styles In Banking Sector

• Susan Chirayath

Forschungsartikel

Factors Affecting Awareness towards Investment In Equity Shares: A Social Network Analysis Approach

• Ranjit Singh, Jayashree Bhattacharjee and Kajol

Forschungsartikel

The Shifts In Millennial Consumer Behaviour Due To Disruption Caused By Digital Wallets In India

• Neha Gupta, Jennifer Jagose, Aditya Mulye

Forschungsartikel

Impact of Financial Literacy on Financial Capability Evidence from Urban Working Women in Rajasthan

• Monu Bhargava, Birajit Mohanty, Kavita Tak, Aashima & Saurabh Sharma

Forschungsartikel

The Effect of Politicians use of Social Media on Citizen Political Commitment

• Senda Baghdadi and Fatima Toukebri

Forschungsartikel

Trustworthiness, Attractiveness, Prestige and Bfi with Parasocial Relationship: A Mediation Analysis

• Rajender Kumar and Anshika Singh

Rezensionsartikel

Impact of Relationship Selling In Banking Sector

• Renu Vashisth and Jyoti Gupta

Forschungsartikel

Impact Of Covid-19 on the Morale of the Employees: The Mediating Role of Self-Efficacy

• Amandeep Nahar and Meenakshi Thakur

Rezensionsartikel

Consumer Trust In user Generated Brand Recommendations on Social Networking Sites

• Minimol M C

Rezensionsartikel

Does Capital Structure Determinants Matter for Stock Return Performance In India?

• Naliniprava Tripathy

Rezensionsartikel

A Study on the Impact of Human Resource Management Practices on Employee Performance

• Sailaja VN, Vaishnavi M, Sai Krishna T

Rezensionsartikel

A Study on the Consumer Recall of Fmcg Brand Advertisements

• Rusha Nimavat

Rezensionsartikel

A Study on Macro Economic Variables and their Impact on Gold Price In India

• Sailaja VN, Akhil Kumar V, Padmini Kota VS

Forschungsartikel

Cross Training and Its Impact on Employees In Manufacturing Industry

• Swati Bhatia and Shipra Shrivastava

Rezensionsartikel

Communication and Diverse Workplaces: A Co-Cultural Perspective through Organizational Autoethnography

• Anurag Kumar and Isha Malhotra

Forschungsartikel

A Study on Customer Satisfaction of Bsnl: A Case Study of Krishna District

• Balaji C.H., Revanth P and Dilip Chowdary N

Forschungsartikel

Critical Assessment of Green Financing Initiatives In Emerging Market: A Review of India Green Bond Issuances

• Sumit Kumar

Rezensionsartikel

A Study on Consumer's Perception towards Digital Payments In Rural and Urban Areas

• Balaji Ch, Meghana K and Dheeraj Sai V.

Forschungsartikel

An Empirical Study on Customer Satisfaction towards Organized Retail Outlets In Bengaluru City, Karnataka

• Gondesi Santhoshi Kumarai, Parminder Kaur Bajaj, Sarita S Rana, Kethan, Jaggaih, Mahabub Basha S and Venkateswarlu Karumuri

Rezensionsartikel

A Study of Impact of Gender on Sensory Marketing Activities In Hotel Industry

• Bhatt Anand Y and Prachi Sharma

Rezensionsartikel

Employee Branding for Marketing Brand: A Brand Positioning Strategy through Aligning Culture and Hrm Practices

• Anumeha Thakur

Kurzer Kommentar

Entrepreneurial Attitude and Engagement among Women: An Empirical Study of Emerging Economy

• Debajani Sahoo and Vijayudu Gnanamkonda

Rezensionsartikel

The Influence of Intrinsic and Extrinsic Motivation for Employee Compensation

• Ilie Popa Georgiana-Florina, Tanase Veisa Alina and Bacanoiu Vaduva Cecilia