Forschungsartikel

Online Shopping Behaviours of Generation Y In Canada Behavioural Technology Adoption Models

• Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

Forschungsartikel

How Do Canadian Generation Y Consumers Use Social Media Websites?

• Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

Forschungsartikel

Women Empowerment and Entrepreneurship Support Leading Towards Improved Marketing Communication: An Analysis of Indian Women

• Silky Vigg Kushwah and Teena Singh

Forschungsartikel

Socially Responsible Marketing and Brand Switching behaviour: Insights from Fmcg Industry During Covid 19 Pandemic

• Ram Kishen Yelamanchili, Karthik Rajagopal, Aparna Jain and Bharati Wukadada

Forschungsartikel

Understanding Financial Inclusion In the Brics

• Farid Ahmed, Roop Lal Sharma, R. Gopinathan

Forschungsartikel

Marketing Practices of Medical Tourism over Recession and Upswing

• Sangeeta, Rajiv Kumar, Annu Dahiya

Forschungsartikel

Industry 4.0 Impact on Indian Industrial Workforce

• Tarun Kashni, Neel Kumar Singh

Forschungsartikel

Marketing Strategies of Rural Banking for State Cooperatives Banks In India

• Vishal Thakur, Kuldeep Kumar

Forschungsartikel

Effect of Covid 19 Pandemic on Marketing activity Price of Convenience and Shopping Goods In Bench Sheko Zone, South West Ethiopia

• Abebe Alemu

Forschungsartikel

How Important A Role does Branding and Packaging Play In the Choices of the Youth

• Boopalan Balu, Rajesh Jayapal, Ramanjaneyulu Mogili

Forschungsartikel

Impact of In-Store Retail Technologies on Enhancing Retail Footfall among Physical Retail Formats In India

• Mark David Devanesan, R. Venkatesh

Forschungsartikel

Analyzing The Barriers To International Trade Logistics From Indian Perspective: An Ism Modelling Approach

• Sameer Shekhar, Ankit Kesharwani

Forschungsartikel

Determinant of Maize Commercialization among Smallholder Farmers In Gog Districts Anywaa Zone Southwestern Ethiopia

• Anuto David Ojulu

Forschungsartikel

An Empirical Study on Managers Perception about Return on Quality

• Jaspreet Kaur

Forschungsartikel

Application of the Blooms Taxonomy Model of Teaching and Learning In Character Education for Designing Effective Program

• Rachana Saxena, Charu Agarwal, Subrato Ganguly

Forschungsartikel

Influence of Technology and E- Commerce on Economic Growth: Some Evidence from Indian Economy

• Roop Lal Sharma, Ajay Kumar Sharma

Forschungsartikel

Prospects and Challenges of Microfinance as A Tool In Poverty Reduction

• Meenu Sharma, Meenakshi Gupta, Roop Lal Sharma and Ajay Kumar Sharma

Forschungsartikel

Antecedents Influencing Continuance Usage Intention Of Wearable Activity Devices

• Nishit Kumar Srivastava, Samyadip Chakraborty, Namrata Chatterjee and Anurika Vaish

Forschungsartikel

Examining the Loyalty of Customers for Patanjali Ayurved Limited In India

• Shagun Chib, Vinita Sahay and H.G Mishra

Forschungsartikel

Key Driving Factors Facilitating E-Learning Among University Students: A Critical Review

• Anwesha Sen Majumdar, Sushil Kumar Rai

Forschungsartikel

Facebook Advertising from Young Users Point of View

• Muzamil Ahmad Baba, Syed Azher Ali, Zia ul Haq and Syeda Shazia Bukhari

Forschungsartikel

Consuming Spirituality: A Study on Products of Spiritual Leaders In India

• Shagun Chib, Vinita Sahay and H.G Mishra

Forschungsartikel

Characterization of Firm Level Export Performance In Developing Economies Literature Review Approach

• Tayengwa Chitauro

Forschungsartikel

Articulating Shopping Mall Loyalty In the Post Pandemic Scenario

• Chitralekha Kumar