Forschungsartikel

Identifying Factors that Contribute to the Success or Failure of New Product Introductions

• Ganesh K, Poonam Kakkad, Sumita Joshi, Suresh Kumar K, and Priyanka Rawal

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Impact of Integrated Marketing Communication Mix on Brand Image in Hyderabad Corporate Hospital: An Empirical Analysis

• Srikanth K, Mukta Deb and Sonali Das

Forschungsartikel

Development of Individual Entrepreneurial Orientation In Higher Education Institutes: A Gender Moderated Dialogic Communication Perspective

• Puja Agarwal, Paramjit S. Lamba and Neera Jain

Rezensionsartikel

Smart Farming: New Technologies Explored by Agri Sector

• Bikramjit Pal

Forschungsartikel

The Effects of Cultural and Structural Roles in Promoting Academician Intrapreneurial Behavior in Higher Education

• Rajani Mariam K Korah and Subhasree Kar

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Adoption of Digital Payments: Do One Size Fits All?

• Brajesh Bolia and Sanjeev Verma

Forschungsartikel

Consumer Perception and General Insurance Products Advertising: An Examination of IRDAI Guidelines and International Originality Assurance Standards

• Tanvi Thakkar and Aparna Ger

Forschungsartikel

"Agricultural Credit's Impact on Cultivation of Crops: A Study of Kisan Credit Card Scheme?"

• Shubham Pratap Singh, Ved Prakash and Ritesh Krishna Srivastava

Forschungsartikel

Application of Integer Programming Problem in Industry-Optimization of Production Scheduling in Manufacturing

• Amrita Sengupta and Abhijit Pandit

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"Construction SCM Assessment of Brick Vendor by Exploiting Crisp Multi-Objective Optimization Approach: An Empirical Case Study"

• Neelkanth Dhone

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The Factors that Impact the Adoption of Mobile Technology by Kirana (Grocery) Shops in Pune City Area

• Gaurav Ray and Sanjit Kumar Dash

Rezensionsartikel

Does Social Media Marketing Enabler Matter? What we Really Know

• Bidyanand Jha, Manpreet Kaur and Kiran Kumar Voleti

Forschungsartikel

Impact of Digital Marketing on Online Consumer Buying Behaviour in the Post Covid -19 Period

• Uttera Choudhary and Neeraj

Rezensionsartikel

New Product Introductions in North American Technology Market Identifying Factors for Success or Failure

• Prashant Bansal

Rezensionsartikel

Long and Short-Term Performance Analysis of Government Initiated Merger of Indian Banks: An Event Study and Ratio Analysis Approach

• Nikunj Chaudhary, Rajendra Sahu and Vaibhav Agarwal

Rezensionsartikel

Demystifying the Importance of Attributes of Smartphone among Gen Z Applying Kano Model and Conjoint Analysis

• Sanjit Kumar Dash & Rashmi Mahajan

Rezensionsartikel

The Heuristic Study to Integrate ESG with Digital Economy Leading to Carbon Footprint Reduction: An Integrated Literature Review Model

• Poorvi Agrawal, Partha Sen and Sankar Mukherjee

Forschungsartikel

Exploring the Influence of Entrepreneurship Factors on Socio-Economic Empowerment of Women Entrepreneurs

• Poonam Rathi, Amit Rathi and Sonal Sidana and RK Tailor

Rezensionsartikel

Studying Influence of Social Background on Mobile Wallet Adoption and Consumer Decision Making Through Structural Equational Modelling

• Ritu and Preeti Chawla

Forschungsartikel

Studying Trends in E-banking: A Bibliometric Analysis

• Poonam Painuly and Sandeep Rohal

Rezensionsartikel

Determinants of Technology Adoption in Indian MSMEs: An Exploratory Factor Analysis

• Sujeet Shivaji Patil and Ashutosh Vashishtha